What is a primary objective of a marketing plan?

The primary objective of a marketing plan is to reach the company's target audience effectively. A marketing plan is designed to outline strategies and tactics that a business will employ to attract and retain customers. This includes identifying the target market, understanding their needs and preferences, and determining the best ways to communicate with and engage that audience.

By focusing on the target audience, the marketing plan ensures that the marketing efforts are aligned with the overall goals of the business, such as increasing sales, improving brand recognition, or expanding market share. This targeted approach is essential for maximizing the effectiveness of marketing campaigns and resources.

The other options, while important in their own contexts, do not align with the primary purpose of a marketing plan. Managing employee payroll pertains to human resources functions, creating a product roadmap relates to product development and planning, and assessing customer service quality focuses on service delivery rather than marketing strategies.