What does "inbound marketing" focus on?

Inbound marketing focuses on attracting customers through relevant and helpful content. This approach centers on creating valuable content that addresses the needs and interests of potential customers, drawing them in rather than pushing a product onto them through traditional means. By providing informative articles, engaging videos, and helpful resources, businesses can build trust and relationships with their audience. This method is designed to attract potential customers organically, making it more effective in nurturing leads who are already interested in the product or service being offered.

The other options represent more traditional marketing techniques that generally involve actively pushing a product or service onto potential customers rather than creating an inviting environment for them to discover the offering at their own pace.