What does "business continuity planning" entail?

Business continuity planning involves preparing for potential disruptions to business operations in a way that ensures the organization can maintain essential functions and recover quickly. This planning includes identifying critical processes, conducting risk assessments, and developing strategies such as emergency response plans, disaster recovery plans, and communication protocols. The goal is to minimize the impact of disruptions, whether they arise from natural disasters, technological failures, or other unforeseen events, enabling the business to operate effectively even in challenging circumstances.

The other choices do not accurately reflect the essence of business continuity planning. Creating new products focuses more on innovation and market competition rather than resilience against disruptions. Focusing on long-term business liaisons is related to partnerships and strategic relationships rather than operational continuity. Regular training of employees is important for performance but is not the central theme of business continuity, which primarily concerns maintaining operations during crises.