How do businesses typically use social media?

Businesses typically use social media primarily to engage with customers and promote products. This engagement allows companies to build relationships with their audience, gather feedback, and create a sense of community around their brand. Social media platforms serve as direct channels for businesses to communicate with customers, share updates, launch new products, provide customer service, and respond to inquiries or concerns in real-time.

The promotional aspect is also crucial; through targeted advertising and organic content, businesses can reach specific demographics and showcase their products or services to potential customers, ultimately driving sales and brand awareness. The dual aspect of engagement and promotion on social media makes it a vital tool for marketing strategies in the modern business landscape.

Other choices, while relevant in their own contexts, don't reflect the primary or typical use of social media in a business setting as clearly as engaging with customers and promoting products does.