Define "lead generation" in a business context.

Lead generation in a business context refers to the process of attracting and converting strangers into potential customers. This involves identifying individuals or organizations that may have an interest in a company's products or services and nurturing them through initial awareness to the point where they express interest in making a purchase.

Effective lead generation encompasses various strategies, including digital marketing, social media outreach, content marketing, and networking efforts, all designed to draw in potential clients and guide them through the sales funnel. This is critical for business growth as it not only increases the pool of potential customers but also allows businesses to engage and build relationships with those who have shown initial interest in what they offer.

The other options, while relevant in a business context, do not accurately define lead generation. Evaluating a company's financial health focuses on financial analysis, assessing employee job satisfaction is geared toward human resources, and distributing marketing materials pertains more to publicity rather than the specific process of generating leads.